With the title, the commercialization of Joe Burrow could explode
Joe Burrow suffered a devastating knee injury during his rookie season. Now he’s the AP Comeback Player of the Year and Cincinnati is on the verge of its first-ever championship.
A title would cement the small-market quarterback’s superstar status – and could see him challenge Patrick Mahomes as a nfl face in the post-Tom Brady era.
If jersey sales are any indication, Burrow is approaching the same marketing stratosphere — and hoisting the Lombardi Trophy will not only push him higher, but propel him into history.
- In the third quarter of 2021, it moved up four places in the top 10 officially licensed products Sales; Brady and Mahomes are 1 and 2 respectively.
- With a win, he would join the Hall of Famers Joe Montana and Joe Namath as the only starting QBs to win a college football national title and a Super Bowl.
- Burrow will be the first No. 1 overall pick to start in a Super Bowl in his first two seasons.
When Burrow signed his four-year, $36.2 million rookie contract, he told the media: “I have no intention of spending the contract money. I’ll just live off the marketing money and let it pile up in my bank account.
Represented by the William Morris agency, Burrow already has sponsorship deals with Lowe’s, Bose, Nerf, Fanatics and Buffalo Wild Wings.
The Bengals are still the underdogs (+160*) and Burrow (+225*) is still behind Matthew Stafford for MVP (+100*), but a double trophy is within reach.